Bybit, based in Dubai, has announced the establishment of a new business unit targeting institutional and corporate clients. This step aims to enhance the infrastructure and expand services for professional participants in the digital asset market.
Launch of the New B2B Unit
Bybit has launched its Business-to-Business Unit (BBU) for institutional clients, consolidating its existing teams serving professional players into a single division. The new structure will be led by Yoyee Wang, a former portfolio manager at the Royal Bank of Canada.
Infrastructure for Institutional Clients
The establishment of the BBU directly addresses the challenges faced by institutional investors entering the digital asset space, such as counterparty risk and capital inefficiency. The new unit will develop services, including integrated off-exchange custody and triparty settlement models, allowing institutional investors to hold assets with trusted custodians.
Digital Treasury Solutions
The BBU will also offer Digital Treasury Asset solutions targeted at traditional companies looking to allocate part of their treasury into digital assets. This service provides the necessary security and yield optimization strategies essential for corporate boards and risk managers.
The launch of Bybit's B2B unit reflects an effort to simplify access for institutional clients to digital assets, facilitating their integration into the financial ecosystem.
