The Cheelee platform has reached an important milestone, surpassing 17 million installs worldwide. This achievement has been made possible through an innovative approach to social media interaction.
From Prototype to Global Reach
Cheelee started as a prototype that combines short video content with tokenized rewards. The platform has changed the way users interact with social media by rewarding attention with tokens like $LEE, $CHEEL, and currently $EASY. We expanded the accessibility of Web3 mechanics for millions of users by providing free assets to every new user. Today, Cheelee is used in over 100 countries.
Our Focus on Retention
While growth in installations is important, retention of users is even more critical. We have invested in retention mechanics such as:
* Daily rewards and Task Center activities; * Referral and ambassador programs that expand the community and encourage regular activity; * $EASY engagement tokens that reward even small actions like swiping videos; * Dynamic earning strategies that let users choose between stability, luck, or a mixed approach with Cheelee Glasses.
These efforts help us to reduce churn and build long-term habits.
What’s Next: Gamification
We are preparing for the next big step — gamification. Soon, Cheelee will introduce new mechanics that will make the platform even more engaging. Gamification will help make daily use more enjoyable and open new revenue streams that support our economy.
Reaching 17 million installs marks an important transition, demonstrating a shift from rapid growth to sustainable scaling. By focusing on user retention and preparing to launch gamification, Cheelee shows that it continues to evolve.
