Fight.ID, the company behind the Web3 combat sports platform, has expanded its partnership with UFC to enhance fan engagement through blockchain.
Expansion of Fight.ID and UFC Partnership
Fight.ID and UFC have announced an expansion of their partnership aimed at developing new initiatives for fan engagement. The collaboration targets the creation of new digital experiences for UFC's global audience, leveraging Web3 infrastructure.
Investments and Development of Digital Products
To support the next stage of development, Fight.ID has successfully closed a funding round with participation from both institutional and individual investors from technology and sports sectors. Investors include Anthos Capital, Aptos Foundation, Aquanow Ventures, and notable individuals such as former NBA player Baron Davis and NFL star Cam Jordan. The funds raised will be used to develop digital products focused on ownership and user interaction.
New Initiatives for Fans
The extended partnership includes the rollout of a blockchain-based loyalty system, a fighter prize pool mechanism, and an exclusive merchandise line for Fight.ID users. This aligns with UFC’s commitment to enhancing fan experiences in step with digital trends.
The enhanced partnership between Fight.ID and UFC highlights the desire of both companies to integrate blockchain into sports and improve fan engagement in combat sports.
