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How Crypto.com is Merging Football Fandom and NFT Technology through Champions Coins

How Crypto.com is Merging Football Fandom and NFT Technology through Champions Coins

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by Giorgi Kostiuk

2 days ago


Crypto.com has launched a first-of-its-kind campaign, merging Web3 collectibles with football fandom. The campaign, running until June 2026, offers fans the chance to win exclusive prizes.

Overview of the Champions Coin Campaign

The Champions Coin campaign began on September 12, 2025, and will continue until the final in Budapest on June 8, 2026. Fans can claim digital collectibles known as Champions Coins and enter prize draws related to UEFA.

How the Campaign Works

The campaign is divided into five key claiming periods. Fans can obtain Silver and Gold Coins, each representing a specific tournament round. To participate, users must visit the official site, confirm their participation, and create a Crypto.com account.

Prizes for Football Fans

Coin holders are eligible for various prizes, including tickets to UEFA matches, VIP packages, the opportunity to hand over the official match coin on the pitch, and exclusive memorabilia.

The Champions Coin campaign by Crypto.com showcases how NFT technology can deepen fan loyalty and enhance access to events, creating unique opportunities for football fans.

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