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How Sahil Arora Executed Celebrity Token Schemes and Sparked Controversies

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by Giorgi Kostiuk

a year ago


  1. Strategy Behind the Success
  2. Arora’s Financial Gains and Discrepancies
  3. Controversies and Legal Implications

  4. In 2024, Dubai-based investor and promoter Sahil Arora executed a series of high-profile token schemes involving celebrities. Using his extensive Instagram following and connections, Arora achieved significant financial success, though not without sparking controversies.

    Strategy Behind the Success

    According to reports, Arora issued tokens tied to well-known figures such as Caitlyn Jenner, Floyd Mayweather, Amber Rose, Sunny Leone, and Iggy Azalea. Utilizing a platform called Pump Fun, he orchestrated a campaign that included direct messages to celebrities, offering them significant payments for promoting the tokens.

    Arora’s Financial Gains and Discrepancies

    Reports from Bubblemaps indicate that Arora earned around $30 million through these schemes in 2024. However, independent blockchain sleuth ZachXBT disputes this figure, suggesting his actual earnings were significantly lower - between $2 and $3 million.

    Sorry the math for this seems incorrect there is no way Sahil made $26M check the liquidity on these coins. Would estimate he made <$5M at most and likely only $2-3M.ZachXBT

    Controversies and Legal Implications

    Celebrities involved in these schemes often face scrutiny and legal challenges. While many promote tokens for financial gain, the true value and legitimacy of these projects are frequently questionable.

    Token schemes led by Sahil Arora resulted in significant financial gains but also sparked numerous controversies and discussions. Questions about the legality and ethics of such methods remain, drawing attention from both investors and regulators.

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