The ride-hailing service inDrive is making a strategic move by launching a super-app focused on grocery delivery in Kazakhstan, with plans to expand to other countries.
inDrive's Super-App Strategy
inDrive announced its super-app strategy, which includes grocery delivery. In Kazakhstan, delivery is expected to occur within 15 minutes through a dark-store model, offering over 5,000 items. After trialing this format, inDrive has already increased the number of dark-stores by 30% since August.
Expansion into New Markets
In addition to Kazakhstan, inDrive plans to enter markets in countries such as Egypt, Brazil, Colombia, Pakistan, Peru, and Mexico. In Egypt, the model is expected to be localized using dark stores and partnerships with local producers.
Challenges and Issues
Despite the potential benefits, inDrive will face several challenges in implementing its super-app. Notably, it will require investment in staff training and ensuring safety and high service quality. Given the conservative market and existing competition, the company will need to offer attractive pricing.
The launch of inDrive's super-app may reshape the delivery market and intensify competition with other players. However, success will depend on the company's ability to overcome the challenges associated with implementing a new strategy.
