Justyol, founded by three Egyptians in Morocco, combines Turkish fashion with local consumer needs. The startup has become a significant player in e-commerce by overcoming challenges and expanding its business.
The Birth of Justyol and Its Business Model
In 2022, three founders with roots in Egypt launched Justyol in Morocco, targeting local customer demands. Observing the high demand for Turkish fashion, they created a platform to connect Turkish suppliers with Moroccan consumers. Today, Justyol serves over 250,000 active customers and processes 30,000 orders monthly.
Overcoming Logistics and Payment Challenges
The main challenges in the Moroccan e-commerce landscape are high shipping costs and consumer preference for cash-on-delivery payments. Justyol offered a solution that enabled such payments, and built a warehouse to manage inventory, boosting delivery success rates from 75% to 95%.
Growth Strategies and Expanding Horizons
Since its launch, Justyol has demonstrated rapid growth, exceeding 1,000 monthly orders in less than six months. Their success is reinforced by plans to expand into new markets such as Algeria, Libya, and Kenya. The Justyol team continues to improve its business model through consumer data analysis and developing new product categories.
Despite the existing challenges in the Moroccan market, Justyol continues to grow, establishing key partnerships and increasing its market share in e-commerce. The startup's success underscores the growing interest in local solutions tailored to consumer needs.
