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Prenetics Launches Daily Bitcoin Purchase Program for Treasury Strategy

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by Giorgi Kostiuk

20 days ago


Nasdaq-listed company Prenetics begins a daily Bitcoin purchase program using surplus operational funds.

Daily Bitcoin Purchase Strategy

Prenetics has initiated a program to purchase one Bitcoin per day for its treasury, starting in August 2025. These purchases will be funded by surplus operational funds, emphasizing the company's strategy to integrate digital assets.

Bitcoin’s Role in Company Portfolio

According to Prenetics CEO Danny Yeung, Bitcoin is viewed as an asset akin to gold, expected to become a resilient part of the company’s portfolio. This decision reflects a growing trend among companies to integrate cryptocurrencies as a hedge against market volatility.

Trends in Healthcare Sector and Future Implications

This move by Prenetics is part of a broader trend in the healthcare sector where companies aim to diversify their financial strategies. Experts note that such actions may influence other sectors considering the inclusion of digital assets in their portfolios.

Prenetics’ initiative for daily Bitcoin purchases illustrates how healthcare companies are beginning to explore cryptocurrencies, which might shape the future of corporate finance.

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