A new study by River indicates that in 2025, private companies are actively increasing their investments in bitcoin by reinvesting a significant portion of their profits.
Key Findings of the Study
The report, created by River’s team members Sam Baker and Vincent Lee, states that nearly 15% of profits are being invested in bitcoin by real estate companies. Other sectors, including hospitality, finance, and software, are also participating, allocating between 8% and 10% of their profits. Unexpected players have joined the bitcoin trend, including fitness studios, roofing companies, and religious nonprofits.
Market Conditions Driving Growth
The combination of regulatory clarity, enhanced accounting standards, and a continuing strong bull market has created ideal conditions for bitcoin adoption. Bitcoin prices have surged to $124,450, making investments in cryptocurrency more attractive for companies.
Small Company Bets on Bitcoin
River’s data shows that over 40% of companies allocate between 1-10% of profits to bitcoin, while only 10% invest more than half of their net income. However, many companies do not consider bitcoin due to limited awareness. A Cornell University survey found that only 6% of Americans know that bitcoin’s supply is capped at 21 million coins.
Thus, despite the hidden participation in bitcoin, many companies face barriers, the primary one being a lack of information about cryptocurrency.
