Spotify has announced an upgrade for its 433 million free users, allowing them to choose and play any song. This feature removes previous restrictions on mobile devices.
New Features for Free Users
The update includes Pick & Play, Search & Play, and Share & Play. Now free users can input the name of a song, artist, or album and instantly play tracks. They can also select songs at their discretion and listen to content shared by friends or artists.
Spotify's Engagement Growth Strategy
Spotify aims to increase user engagement within its ad-supported model. With approximately 696 million monthly active users, of whom 433 million utilize the free service, these new features target increased in-app interaction and ad impressions.
Historical Context and Service Development
Since its launch in 2008, Spotify has added numerous features, including podcasts and personalized playlists. The new update gives free users more control over their listening experience while remaining competitive in the free streaming market.
With these new features, Spotify hopes to increase participation among free users and expand its share of advertising revenue, all while remaining appealing to viewers using free services.
